About Advertising With Us
Worldwide Challenge is the award-winning flagship publication of Campus Crusade for Christ International. It has developed the audience (98% are ministry partners), the quality and the credibility to take your organizationʼs message and extend your reach to 150,000* strong evangelicals who are motivated to grow in their devotion and service to the Lord. Advertising in the magazine is exclusive. Itʼs the only place to reach Campus Crusade staff members, donors and ministries, and it offers a 25% advertising-to-editorial ratio, so your ad will receive prime billing.
According to our latest reader survey conducted by J. David Schmidt & Associates, 80% of our print readers look at the magazine cover-to-cover within the first week of receiving it; 96% have an “excellent-to-very good” overall impression of the magazine, and its pass-on value extends its circulation to more than 150,000 readers*.
Other highlights include:
Profile
- 60% / 40% ratio women to men
- 82% have at least a college degree
- Median age is 51
- 82% are married
- 68% have household incomes that exceed $50,000 (a third exceed $90,000)
Worldwide Challenge Readers:
Proven Buyers
- 81% purchase products at their local Christian bookstore
- 80% said they were hungry for more books, Bibles, DVDs and online resources
- 66% visit a Christian bookstore regularly
- Four out of ten, especially under the age of 40, shop online
Worldwide Challenge Readers:
Spiritually Committed
- 89% attend a church or home Bible study
- 84% have a quiet time with God at least four times a week
- 40% attend Christian conferences
- 30% have participated in a mission trip
- 43% said they either intend to contact (or have in the past contacted) a seminary or undergrad college to learn more about its campus or educational offerings, including online courses
Worldwide Challenge Readers:
Leaders
- 54% teach or lead a Sunday school or home Bible study
- 35% serve on a church governing board
- 28% teach or lead a children's Sunday school class
Worldwide Challenge Readers:
Offer Your Message a New Audience
Most Worldwide Challenge readers do not read other Christian magazines, i.e., roughly 1% read Charisma; 13% read Christianity Today; and 20% each read Decision and Guideposts. Worldwide Challenge is unique in that it still has a thriving print model that reaches a wide demographic group—one not built on age, but on spiritual convictions.
